Sarah Wieman, the vice president of marketing at Northland, joined the company last October after working as the senior manager of branding and marketing for PRG Real Estate. She brings seven years of real estate-focused marketing experience as well as brand management and social media strategy background to the table.
In a conversation with Multi-Housing News Associate Editor Jordana Rothberg, Wieman discusses her recent professional transition and the marketing techniques she is deploying at Northland.
Among the most empowering of these practices is involving on-site workers in corporate marketing strategies. Wieman shares details about the process of integrating the team into everyday marketing.
In this Top Marketers episode, here’s what you’ll hear:
- The transition and similarities from one multifamily marketing role to another (0:45)
- Northland’s brand (2:25)
- How to integrate brand into the marketing of individual properties (3:30)
- Balancing a brand identity through individual property brands and for the overall company (5:00)
- Empowering on-site teams to participate in marketing efforts (7:50)
- What Wieman is looking forward to during her tenure at Northland (13:20)
- A lifestyle perspective on multifamily marketing (14:15)
